News

05 December 2024
India in Space, Part 2: How Austerity Fueled India’s Aerospace Sector

Over the past two decades, India has managed to establish itself among the world’s leading spacefaring nations, successfully carrying out space missions like Chandrayaan. Today we will try to envision what the country’s aerospace sector might look like in the future.

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28 November 2024
Marketing Space, Part 5. How the Popularization of Space Helped Change the Earth, 1970s‑2000s

From the early 1970s until the commissioning of the International Space Station (ISS), space exploration had a strong impact on culture, education, and the economy. Today, we discuss how the promotion of space became a driving force for change across all areas of life.

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19 November 2024
The Best Books about Space, Part 1: Space Exploration and its Heroes

One way to come a little closer to the world of space exploration is through books. In the books we have featured here, you can read about key historical moments in space exploration, the personal experiences of astronauts on missions and even predictions for the future.

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12 November 2024
Marketing Space, Part 4: Space’s Influence on Popular Culture, 1960-2000

The space race, which was one of the central conflicts of the Cold War, had a profound impact not only on the development of science and technology but also on the popular cultures of the United States and the Soviet Union. With this article, we continue our series called “Marketing Space”

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05 November 2024
India in Space, Part 1: From Slow Start to Leading Space Power

Today, we will explore how a country that did not have a single satellite in orbit just 50 years ago managed to become one of the most successful world’s spacefaring nations and the 4th who reached the Moon. This is the triumphant story of the Indian space program.

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30 October 2024
Marketing Space, Part 3. How Space Became a Tool of Propaganda

We continue our space marketing series, dedicating an article to exploring the USA and USSR’s PR efforts from the 1950s to 1960s. As part of this “space race,” the Soviet Union turned its space program into an unparalleled tool of ideological propaganda. But the US has its own arguments on it.

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23 October 2024
The Future of Commercial Space Travel Part 2: Orbiting Spacecraft and Duel between SpaceX and Boeing

On September 12 of 2024 the first commercial spacewalk was performed by two civilian astronauts. In light of the historic journey of SpaceX’s Polaris Dawn mission, we decided to explore how competitive the market for orbital space flights and space tourism might be in the future.

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16 October 2024
The Future of Commercial Space Travel, Part 1: Suborbital and Rocket Tours

Let’s find out what the manned spaceflight sector will look like in the coming years. We will explore the two main types of manned space flights: suborbital and orbital. Currently, the suborbital flight sector has become a venue for heated competition, primarily Virgin Galactic and Blue Origin.

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08 October 2024
Marketing Space, Part 2: How Brands Used Space to Promote Products and Services

Omega Speedmaster watches, Chevrolet Corvette cars, “Tang” citrus drink, microwave ovens, and compact electronics all became popular because of the Apollo space program. Today, we will discuss those who were savvy enough to seize the opportunity to use space to promote their products and ideas.

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03 October 2024
Marketing Space, Part 1: How NASA and the US Government Sold the Moon Mission

What is now referred to as the “space race” between the United States and the Soviet Union during the Cold War is remembered for many things, including the successful landing on the Moon. To win the hearts of Americans and solidify public support, NASA embarked on an unprecedented PR campaign.

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